The Most Public Index, Silicon Valley

by mtippett | July 29, 2008 at 03:02 pm
13091 views | 13 Recommendations | 28 comments

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NowPublic today announced its second MostPublic Index, identifying the 50 most influential individuals in Silicon Valley/San Francisco.  The MostPublic Index is a detailed (and transparent) barometer of who’s voices are most heard in the digital landscape as new channels—Twitter, Facebook, Flick, YouTube and the like—transform how media is created and spread.  Last week, NowPublic identified and announced the 50 MostPublic influencers in New York.
 
“Last week’s MostPublic Index/New York created a lot of dialogue around several themes.  Is this a PR stunt?  Is NowPublic link-baiting?  Is MostPublic a valid and relevant barometer?” said Leonard Brody, CEO and Co-Founder of NowPublic.  “We believe that new media tools redefine who the online newsmakers and reporters are.  This is part of the foundation upon which NowPublic is built.  Traditional influence lists are increasingly irrelevant because they’re predicated on outdated factors and metrics.  Did we steal a play from an old media PR conceit (lists)?  Yes.  Do we want more traffic?  Of course.  But today there are almost innumerable ways for one’s voice to be heard.  The goal of the MostPublic Index is to measure—on a completely transparent, metric-driven basis—who is most effectively broadcasting their own personal brand online and who are the emerging players.”
 
NowPublic’s formula gauges influence and “publicness” across four categories, including:
 
o       Online Visibility
o       Presence on User-Generated Content and Social Networking Sites
o       Interactivity and Accessibility
o       The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
 
NowPublic examined statistics in each of these categories from Alexa, Compete, Facebook, Flickr, Google, Quantcast, Technorati, YouTube, and various other blogs and sites, to create a list of Silicon Valley’s leading influencers.  It then narrowed the list to 50 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community.   
 
Without further ado, NowPublic proudly presents the MostPublic individuals in Silicon Valley/San Francisco:


  1. Robert Scoble
  2. Michael Arrington
  3. Jack Dorsey
  4. Biz Stone
  5. Matt Cutts
  6. Pete Cashmore
  7. Dave Winer
  8. Guy Kawasaki
  9. Loïc Le Meur
  10. Kevin Rose
  11. Merlin Mann
  12. Stowe Boyd
  13. Jeff Atwood
  14. Jeremiah Owyang
  15. Veronica Belmont
  16. Kara Swisher
  17. Scott Beale
  18. Marc Andreessen
  19. Ryan Block
  20. David Sifry
  21. Emily Chang
  22. Om Malik
  23. Timothy Ferriss
  24. Nick Douglas
  25. John Battelle
  26. David Cohn
  27. Louis Gray
  28. Tom Foremski
  29. Tim O'Reilly
  30. Ariel Waldman
  31. Matt Mullenweg
  32. Dean Takahashi
  33. Philip Kaplan
  34. JD Lasica
  35. Sarah Lacy
  36. Brian Solis
  37. Charlene Li
  38. Rafe Needleman
  39. Dan Farber
  40. Howard Rheingold
  41. David McClure
  42. Margaret Mason
  43. Jason Goldman
  44. Leah Culver
  45. Chris Shipley
  46. Jackson West
  47. Liz Gannes
  48. Owen Thomas
  49. Adeo Ressi
  50. Max Levchin


NowPublic will issue periodic MostPublic indexes across a variety of categories, including: American cities; European cities; South Asian Cities; musical influencers; political influencers, pop culture influencers and sports influencers, among others.  The next MostPublic Index will identify the most public individuals in Los Angeles and Vancouver.
 
The Index is calculated using the following formula:

The Index is calculated using the following formula:
 
1.       How visible is the individual?

  • How many Google search results does the individual garner?
    • Under 20,000: 1 Point
    • 20,000-49,999: 2 Points
    • 50,000-99,999: 3 Points
    • 100,00-599,999: 4 Points
    • 600,000- 999,999: 5 Points
    • 1,000,000 and above: 6 Points
  • Where does the individual rank on Technorati?
    • Ranked 1,000,000 or over: 1 Point
    • Ranked 500,000- 999,999: 2 Points
    • Ranked 100,000- 499,999: 3 Points
    • Ranked 10,000- 99,999: 4 Points
    • Ranked 1,000- 9,999: 5 Points
    • Ranked 100-999: 6 Points
    • Ranked Under 100: 7 Points
  • What is the individual’s Alexa and QuantCast average?
    • 500,000+: 1 Point
    • 100,000- 499,999: 2 Points
    • 50,000- 99,999: 3 Points
    • 10,000- 49,999: 4 Points
    • 5,000- 9,999: 5 Points
    • 1,500- 4,999: 6 Points
    • 1- 1,499: 7 Points
  • Where does the individual rank on Compete.com?
    • 500,000+: 1 Point
    • 200,000- 499,999: 2 Points
    • 100,000- 199,999: 3 Points
    • 40,000- 99,999: 4 Points
    • 20,000- 39,999: 5 Points
    • 10,000- 19,999: 6 Points
    • 1- 9,999: 7 Points

2.       How present is the individual in user-generated sites?

  • How many search results does the individual garner on YouTube?
    • 1 to 19 videos: 1 Point
    • 20 to 49 videos: 2 Points
    • 50 to 99 videos: 3 Points
    • 100-199 videos: 4 Points
    • 200 videos and above: 5 Points
  • How active is the individual on Facebook?
    • Does the individual have a profile? 2 Points
  • How many Facebook friends does the individual have?
    • Under 150 Friends: 1 Point
    • 150-349 Friends: 2 Points
    • 350- 499 Friends: 3 Points
    • 500 Friends and above: 4 Points

3.       Does the individual participate in micro-blogging?

  • How many microblogging tools does the individual use (tumblr, flickr)? 3 Points Each
  • Twitter: 5 Points
  • Number of Twitter Updates:
    • 100-300:            1 Point
    • 300-1,000:         2 Points
    • 1,000-2,500:      3 Points
    • 2,500+:              4 Points

 
Number of Twitter Followers:

  • 100-300:            1 Point
  • 300-1,000:         2 Points
  • 1,000-2,500:      3 Points
  • 2,500+:             4 Points

 
4.       How interactive/accessible is the individual?

  • Does the individual offer a message board? 2 Points
  • Does the individual offer their email address or a contact form? 2 Points
  • Does the individual respond to readerposts or participate in online chat? 2 Points
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Uwe Paschen
Uwe Paschen
flagged this story as Good Stuff

at 19:08 on July 29th, 2008

mtippett, I like this story. It's good stuff.

3
Eric Rice

My respect for NowPublic just fell through the floor. Is anyone, I mean *anyone* capable of looking out side the web development or indie publishing industry?

Come back with a list of scientists and researchers and everything else that has made (and makes) Silicon Valley great). They might be a little too BUSY to sit on Twitter all day like the sorry lot of us. (And awful Alexa rankings, I'm sure)

But no. Bloggers will get you traffic, so who cares about actual innovation?

1
mtippett

Eric, that's a bit harsh don't you think?  We're not saying these people are splitting the atom but for better or worse they have a following.  We stand by the list for what it represents.  If you want to put together a list of the Valley's innovators I'd love to see it but that's not what we're trying to do.   

1
Eric Rice

Not with the title as it is. It's a media play that has the easy linkage love, because media links to media. That's the true essence of the 2.0, it seems. I'd think that what we're all capable of much more. Things like this propagate the image that basically, we don't get out much.

Which is ultimately, much, much hasher.

1
Eric Rice

That should be 'harsher'.

1
Meg Fowler


Interesting list, but pretty predictable -- as lists are growing to be in this area.Very blog/publishing/dev-centric, too, as Eric said above. Not to mention that Alexa and Technorati are so unreliable as to be laughable, especially Alexa. 

Also, I know from personal experience that frequent Twittering and Google-ability aren't barometers of influence, per se... more just chattiness!



2
Digidave

I'm bias - but I think this is a great list.

Well..... errrrrr...... I have no idea what I'm doing on it.

I'll take it though, smilling and nodding the whole time.

1
Ben Marvin

No fewer than 31 points. And I'm a nobody.

1
Dotty Mounds

Is this a David Letterman joke or something?  You have to be kidding.

1
loic

Hi there, thanks for mentioning me but there is a problem because of the ï in my name (that I am impressed you got right)

-the link to the page does not work because you linked to:
http://members.nowpublic.com/Lo%C3%AFc-Le-Meur

while the correct link seems to be:
http://members.nowpublic.com/loic-le-meur

Talking of which, everything on this page about me is wrong, can you add the correct feeds or let me add them I just created a profile on your site, my userid is "loic", basically just to be able to correct information about me, more if I find it interesting... thanks for at least giving me the opportunity to have correct info on this page.

1
mtippett

Thanks Loic.  Just corrected the link and updated your presence stream.  Send me an email and I'll send your log in info.  Cheers, Michael. mtippett(at)nowpublic(dot)com.

2
Ryan Graves

Can somebody make an app where you can run your name through this and it will use the criteria to generate your score? Might be a fun project!

1
mary hodder

Hi Michael,

I've grown to have the opinion that the increasing proliferation of ranked lists are link bait (or twitter redirecting link bait). But since everyone else seems to have made one in the last few weeks, and got some traffic, you certainly have the right to do the same.

That said, the formula you use above is not a measure of influence at all.

It is a measure of activity by the person you are referring to, and a measure of their popularity. Many of these people make a living by making themselves appear  ubiquitous, well "followed" as in:"you follow me and I'll write a script to follow you."  And by sitting around all day answering everyone on twitter. I think a lot of people would agree they are all popular. I think a lot of people would also agree they aren't necessarily influential in a meaningful way, other than to keep the buzz going, which always includes a piece of their own brand because it's their jobs and it's how they make money or raise money. Nothing wrong with that, and it's great work if you can get it, but it's not influence.

I think in the interest of honestly you should rename the list to reflect "popularity and activity."  Influence is very hard to quantify, except in rare cases, in meaningful ways online. Mostly it has to be done by hand, in order to gauge whether the mention, link, RT, or conversation was expressing interest, disagreement or agreement or a change of view, or was just piling on with a popular media producer because the respondent thinks the popular person they were talking about might see their link, RT or whatever. Even so, as I said, you haven't really included any of the possible measures of influence. You have only included measures of popularity and activity by the poster themselves.

mary

1
mtippett

Hey Mary,

Its funny how many people have picked up on the link bait theme.   There was a time when there was nothing wrong with trying to get a conversation going but in the age of hyper-conversation people’s defenses are heightened.   As far as our list goes I think we were pretty rigorous in trying to unearth something valuable.  If publishing valuable, new information is link baiting then we plead guilty.  :)

But to address your broader point, the comment you make about influence is interesting and not without merit.  I think that in the context of Silicon Valley there tends to be greater scrutiny about semantics and technically there is a logical leap between popularity and influence.   Obviously having a public personae isn’t sufficient in itself to ensure influence but it is a necessary starting point.   Given that qualifier, I think the moniker is appropriate. 

Bear in mind that these lists are being prepared for a whole slew of cities and regions and we needed a concept that would help make the (at times) byzantine world of web 2.0 digestible and interesting to a broader public.  That’s why we used more general language.  

As always your comments are thoughtful and helpful.  Thanks Mary.

<afterthought>…for some reason I am seeing visions of South Beach.</afterthought>



1
Casey McKinnon

Wow, those calculations are hard work!  Looks like I score about 50 points.  Shame you don't say how many points these other people scored... now you've got me curious ;)

SOLARLIFE
SOLARLIFE
flagged this story as Good Stuff

at 10:14 on July 30th, 2008

mtippett, I like this story. The Inventor, HT Business founder both have to turn NewMedia discussions, what time rests to go dating? Or they get more dates by "newmedializing".

1
John Furrier

One word:  Flawed


There is a big difference between visiability, attention getting, and influence


http://furrier.org/2008/03/13/naked-bloggers-dont-pull-your-pants-down-if-you-want-to-be-influential/


2
The Paris Factor

This is actually interesting.  From the article you link to:

"If someone pulls down their pants at a large event they will certainly be remembered but not necessarily be influential.  If they keep doing it they will be popular to many for entertainment reasons.  Never will they be influential.

If you look closely at the A-List you can see who is on the ‘pull the pants down’ side and the ‘influential’ side.

Attention isn’t influence."

And yet this is exactly the kind of thing that people like Paris Hilton do (literally).  Now I'm not arguing that Paris Hilton should be nominated for a Nobel Prize but you can't argue that she doesn't have influence.  She influences young girls (arguably negatively), she has a record deal (while totally lacking in talent) and she's made a small fortune in the process.   So you can actually parlay your full monty into influence if you have the wits to do it.


1
Leonard Brody

Uh..actually John...there isn't.   They are often inextricably linked.  


1
mtippett

And remember kids, the key factor in translating visibility into influence is the effective use of a bear costume.

1
emb

This is one of the 50 dumbest lists ever created.  To act as if Silicon Valley is only about new media and those who report on new media is ignorant and biased towards virtual self-promotion.  I don't see *any* of the true power players in the Valley on this list.  I suppose that Perez Hilton will be rated as more influential than Steven Spielberg in your LA edition.

1
mbaumgartner

emb, thanks for your comment... I suppose you failed to read the actual copy and reasoning behind the list. I think we've all seen the main stream media's list of Hollywood power brokers - and that's great. What is at issue here is who is the "most public" when considering emerging communication media such as micro-blogging. If Spielberg has a personal blog with an email address on it and a decent twitter feed - I'm sure he'll make the list. Who knows, given the criteria, maybe Perez Hilton makes the list... I'm sure you'll come back just to check it out.

cmacowski
cmacowski
flagged this story as Good Stuff

at 10:22 on July 31st, 2008

mtippett, I like this story. It's good stuff.

1
MaggieM

Great... now we have to look forward to a bunch of douchebags promoting ILO: Index List Optimisation.

*Get your name higher than Max Levchin in NowPublic's index! Proven results! Also, money will fall in your lap from heaven! I made $900k this morning!*

And the next iteration will be a list that uses THIS list to build its index, completely poisoning the already heavily tainted well of data. This is like statistical analysis for a fourth grade science project -- on a par scientifically with those kits with the fake dinosaur bones you 'uncover' from the fake sand. It's a list made up of people in a certain class who fit into the artificial parameters of your made up formula. It's artificial in that there's nothing that says the formula has ANY bearing on what you're trying to show.

mtippett: What do you mean "meet the guy who made the Internet a household phenomenon". Just putting a name on a list and calling them a 'member' (WTF?) doesn't make them a member of anything but the list. And it certainly doesn't introduce him to anyone in any significant way. But it implies something more in the context it's used (they have a 'member' page - something associated in society with voluntary joining by the individual in question - as thought they 'belong' to something). It's a false association that teeters right on the brink of being disingenuous just for the sake of... what...? getting traffic? "...valuable, new information..."? Please...

No one's going to meet Marc Andreessen here. It's just an artificial link to an artificial 'member' page that's far less informative than the one at Wikipedia where we can all 'meet' Marc. Even a comparison to many other Top XX business lists isn't proper. There's no discourse, no examination, no peering into the subject. It's just "we made this formula, here are the results and a 'member' page for the lucky lucky winners".

Seriously, this list suffers mightily from it's reliance on spotty, presumptive methodologies and faux science. It would have been far more credible if it had been created the crusty old-fashioned way; a bunch of smart people sit around and argue out a list based on their knowledge, not a bunch of volatile numbers from a hacked-together formula which is too easily tainted by non-relevant influence. Why? Because influence is far more credibly measured in personal experiences by those inside the sphere of influence, anecdotal as it is, than in appearances on web sites (unless the web sites are large samples of humans saying "here's who influenced me in this regard").  It's like taking a blood sample from someone's mouth, you're gonna get far more than just blood in your sample... ("Top 20 people with streptococcus salivarious in their blood!")

In the era of stupid web apps/artifices/conceits, this is right up there. At least this week. Something equally worthless will likely come along soon enough to dethrone it. This isn't science, this is someone's 'bright idea' wrapped in the credibility of NowPublic. And credibility is something that is more easily lessened than it is gained.


1
mtippett

MaggieM, I’m not sure why you’re so upset about what is really a pretty innocuous list but I’d ask you to slow down and re-read this thread carefully.   Nobody is suggesting that you can ‘meet’ Marc Andreessen here.  Please apply the same scientific rigor you are championing to your own empirical work.  Thank you.

1
MaggieM

"Yeah, that's right.  Who in their right mind would want to meet the guy who made the Internet a household phenomenon?  Your Grandmother must have some interesting bridge partners." - mtippett

1
Cathy Ma

Cool list, however on the automatically crawl page [i.e. the Channel page], the system seems to have assumed all the people on the list as a 'he'. E.g. on Charlene Li's page, 'This account has been set up for Charlene Li by NowPublic because he is a member of the Most Public Index for Silicon Valley.' (emphasis added)

Seems that all the pages started with the same sentence... so I assume it's something to do with the default setting.  Apologies with the bug is already filed and will be fixed :)

Thanks!

1
tobto

where is me??? )))

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Uwe Paschen
First Flagged at 7:08 PM, Jul 29, 2008 by Uwe Paschen
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